The Directorate of Extension Services (DES) at Jawaharlal Nehru Krishi Vishwa Vidyalaya (JNKVV), Jabalpur, is the key coordinating body that links agricultural research and education with farmers’ fields across Madhya Pradesh. Established with the vision of disseminating improved agricultural technologies, the Directorate acts as a bridge between scientists and farming communities to enhance productivity, profitability, and sustainability in agriculture.